Costs and benefits of reducing the risk of E. coli O157:H7

News article sample ~ Written for Canadian Cattlemen, February 2010

Food-borne illness is something nobody wants to experience. It’s unpleasant, costly and, in the case of illness caused by E. coli O157:H7, can cause lasting health problems or even death.

The total economic cost of E. coli O157:H7-related illness is high – as are costs associated with its prevention. A newly released study shows that the benefits of prevention, in this case through a control program involving the vaccination of cattle, outweigh the costs of such a program by a ratio of three to one, or approximately $68 million annually. Read the rest of this entry »

Teats and Tweets

News article sample ~ Written for Ontario Dairy Farmer, March 2010

They’re an unlikely team – a new media researcher in Waterloo, an English professor from Georgia, a Brant County dairy farmer and 12 Holstein cows.

But they’ve come together in a unique social media project that looks at the way humans interact with animals and has the cows posting their daily activities on Twitter. Twitter is a popular social media website that allows users to connect with each other and share information through short posts of up to 140 characters.

Read the rest of this entry »

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